Chris Hansen, affectionately known as ‘Sparky,’ ignites a passion for plants within the industry and with consumers.
Home Nursery focuses on risk management to prevent problems before they happen.
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Plant brands are using text message marketing to engage consumers.
Growers, IGCs and new plant introducers are working together to erase the fear of failure from today’s plant consumers.
The GrowIt! app for gardeners provides a look into what consumers really know about plants.
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Consumers believe their home landscapes are a true investment.