July 2018


Cover Story

The Amazon effect

From live plant sales to hard goods, Amazon.com and online commerce are changing how consumers shop and how brands and growers sell.

Plant Evaluations

Geum spp.

Avens proved to be tough plants that require minimal maintenance, offer a variety of flower forms and colors and should be grown more widely.

2018 Horticultural Industries Leadership Awards

The battle against beetles

A unique development from Syngenta offers long-lasting control against chewing insect pests of trees and shrubs.

A fashionista in floriculture

Barbara Jeffery-Gibson’s quiet confidence, drive and resilience has earned her the respect of colleagues and family over the past 25 years.

A horticultural engineer

Peter Orum built Midwest Groundcovers into an enterprise through hard work, a collaborative spirit and a dedication to long-term planning.

Fueled by passion

Jim Monroe’s journey through horticulture started with Japanese maples and a fascination with plants.

Making the green connection

With a calendar full of tree planting events and meetings with landscape architects, Nancy Buley helps proliferate the value message of trees.

A creator of happiness

Amy Morris’ dedication, drive and keen management skills have propelled her to a successful career in horticulture.

The genuine article

John Hoffman’s sincere love of people and plants is reflected in the exemplary business that he and his team have built.