Kermit called it more than 30 years ago. In his song, “It’s Not Easy Being Green,” he came to appreciate that being green is a beautiful way to be.

It's not that easy being green;

Having to spend each day the color of the leaves.

When I think it could be nicer being red, or yellow or gold-

or something much more colorful like that.

It's not easy being green.

It seems you blend in with so many other ordinary things.

And people tend to pass you over 'cause you're not standing out like flashy sparkles

in the water- or stars in the sky.

But green's the color of spring.

And green can be cool and friendly-like.

And green can be big like the ocean, or important like a mountain, or tall like a tree.

When green is all there is to be

It could make you wonder why, but why wonder? Why wonder, I am green and it'll do fine, it's beautiful.

And I think it's what I want to be.

– Lyrics courtesy of MetroLyrics.com

Pantone's Greenery, the 2017 Color of the Year.

The experts at Pantone agreed, picking “Greenery” as its 2017 Color of the Year. The company that touts itself as the global authority on color, calls Greenery a “fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals individuals to take a deep breath, oxygenate and reinvigorate.”

Keywords: spring, nature, foliage, great outdoors.

Leatrice Eiseman, executive director of the Pantone Color Institute, said in a released statement, “Satisfying our growing desire to rejuvenate, revitalize and unite, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”

Airbnb's use of Greenery in its co-marketing campaign.

A major marketing opportunity just landed at our feet. News regarding the color of the year is picked up by major lifestyle, design and home magazines, as well as most major newspapers and national television newscasts. Millions of people just heard a message about a color that is synonymous with our industry. Think of the marketing material and POP we could piggy back with this announcement. This is followed by last year’s picks, Serenity and Rose Quartz, which were inspired by a hydrangea. Let’s figure out a way to partner with these folks. This year, Pantone teamed up with Airbnb, whose Facebook page invites users to “live in a world surrounded by the Pantone #ColorOfTheYear2017 with these homes and experiences.” It’s brilliant marketing, and we can use this to our advantage.